Hand holding phone with Foxfit social feed open

FoxPal

Reinforcing workout consistency through social sharing

Role

End-to-end Product Designer

Scope

Research, UX, UI, Branding, Testing

Tools

Figma, FigJam, Affinity, Adobe Creative Suite

Timeline

4 weeks

Type

Concept project

Problem

Motivation drops immediately after workouts due to lack of reinforcement

Solution

Capture post-workout momentum through a seamless share → social loop

Impact

Increases consistency by making progress visible and socially reinforced

Context

Users complete workouts, but the sense of achievement fades quickly.
There’s no reinforcement loop to sustain motivation beyond the session.

Insight

Motivation increases when progress is visible and acknowledged.
Turning workouts into shareable moments extends the emotional impact of completion.

Idea

What if finishing a workout wasn’t the end

— but the start of something worth sharing?

Core Flow

Workout → Results → Share → Feed

I focused on defining the core flow by mapping the happy path, ensuring the primary journey felt intuitive and low-friction.

Core Flow

Design Decisions

Key design decisions focused on reinforcing motivation while reducing friction in sharing.

Workout results screen
Make results feel like an achievement
Make results feel like an achievement

Large metrics and contextual highlights reinforce accomplishment

Large metrics and contextual highlights reinforce accomplishment

Make sharing a primary action
Make sharing a primary action

Positioned at the bottom to capture users at peak motivation

Positioned at the bottom to capture users at peak motivation

Share button highlighted
Preserve context into sharing
Preserve context into sharing

Workout data carries into shareable cards, maintaining momentum

Workout data carries into shareable cards, maintaining momentum

Reduce friction to post
Reduce friction to post

Pre-filled composer speeds up sharing and removes unnecessary steps

Adapts to user input, preserving clarity when additional content is added

Pre-filled composer speeds up sharing and removes unnecessary steps

Adapts to user input, preserving clarity when additional content is added

Create button highlighted
Extend the sharing loop beyond completion
Extend the sharing loop beyond completion

While sharing is triggered after workouts, persistent entry points allow users to re-engage and post at any time

While sharing is triggered after workouts, persistent entry points allow users to re-engage and post at any time

Design the feed for proof, not noise
Design the feed for proof, not noise

Structured workout posts reinforce meaningful progress

Structured workout posts reinforce meaningful progress

social feed screen

Feature Prioritization

MoSCoW Method

While a complete workout tracking system supports the experience, prioritization focused on validating the post-workout sharing loop.

features prioritization table
features prioritization table
features prioritization table

UI

Component system

The component system was designed to support the workout → share → social loop, ensuring clarity at peak motivation and consistency across interactions.

Core flow component system

UI

Final screens

The final experience was designed around a simple loop: complete a workout, capture the result, and share it seamlessly.

Each step reinforces the next, extending motivation beyond the workout itself.

Workout screen
Ongoing workout screen
Results screen
Shareable cards screen
Composer screen
Social feed screen

Conclusion

final takeaways
Outcome

The design establishes a continuous loop between activity and social reinforcement, extending motivation beyond the workout itself.

By capturing the post-workout moment and reducing friction in sharing, the experience encourages consistent engagement over time.

Validation

Light usability testing was conducted to validate the workout → share flow.

Users completed the flow without guidance, with minor hesitation around the primary action.

Refinements focused on improving CTA clarity and simplifying the sharing step.

Reflection

Designing around behavioral moments rather than isolated screens revealed an opportunity to extend motivation beyond the workout itself.

Focusing on the post-workout moment transformed a typically passive end state into an active, repeatable loop.

Future Opportunities

With the core loop established, future exploration includes:

Personalized performance insights

Community-driven challenges

Interest-based groups for accountability

Lightweight social interactions (comments, reactions)

Let's work together

· Available for remote work and relocation

Thiago Vieira Costa © 2026

Let's work together

Available for remote work and relocation

Thiago Vieira Costa © 2026

Let's work together

· Available for remote work and relocation

Thiago Vieira Costa © 2026